Who We Are

A holding studio
that builds operating companies.

Dal Dom is not a consultancy, not an agency, and not a lab.
We build, own, and operate software businesses inside the markets we understand.

What is Dal Dom?

Dal Dom is a Saudi-founded technology holding company. We design, build, and scale vertical SaaS products across real estate, workforce management, procurement, and software verification — all from within the Kingdom, for the region and beyond.

Every product we ship began as a real operational problem we lived firsthand. We didn't theorise solutions. We wrote the code, deployed it, and ran it in production — in Arabic, for Saudi businesses, from day one.

01

Founded on operational truth

Each product originates from a problem we encountered as operators, not hypotheses from a whiteboard. Our teams understand the domain before writing the first line.

02

Built to own, not to flip

Dal Dom holds equity in every product under its umbrella. We have skin in the game and build accordingly — for longevity, not for exit metrics.

03

Arabic-native by design

RTL interfaces, Saudi regulatory compliance, Arabic NLP, Hijri calendar awareness, and VAT-aware billing — not afterthoughts, but foundations.

04

Engineering without compromise

We ship with the infrastructure of an enterprise: multi-tenancy, audit trails, webhook architecture, and zero-downtime deployments — at any scale.

What We Do

Four operating companies.
One holding discipline.

Each company is a vertical specialist. Together they form a technology platform for the Saudi economy.

Maktabi

Real Estate Management OS

Saudi & GCC residential and commercial property

A multi-tenant property management platform for landlords, agencies, and asset managers. Maktabi handles the full lifecycle: tenant onboarding, rent cycles, digital payments via Tap, receipt generation, E-invoice compliance, maintenance dispatch, and WhatsApp-native communication — all within a unified workspace.

Multi-tenancy by agencyZATCA-compliant e-invoicingTap payment integrationWhatsApp-native notificationsMaintenance ticketingArabic RTL-native UI
Differentiator

Maktabi embeds a 208-service AI sales orchestration engine — the Outreach AI — that autonomously qualifies leads, runs revenue recovery, predicts churn, handles objections, and closes renewals via WhatsApp without human intervention.

Wudd

Workforce Culture Platform

Saudi corporate HR, employee engagement & retention

Wudd transforms workforce management from administrative overhead into strategic culture engineering. The platform combines gamification, recognition, performance intelligence, automated occasions, and a native mobile application — giving employers measurable control over morale, retention, and team belonging.

Gamification & leaderboardsAutomated recognition engineOccasion-aware notificationsPerformance analyticsFlutter mobile appsMulti-org tenancy
Differentiator

Wudd drives culture through data — measuring and reinforcing behaviours that correlate with retention. Where most HR tools record what happened, Wudd shapes what happens next.

ProcureIn

Procurement Intelligence Platform

Saudi corporate procurement and supplier management

ProcureIn digitises the full procurement chain — from RFQ to vendor evaluation, purchase orders, budget controls, and approval workflows. It gives procurement teams a structured, auditable record of every spend decision, eliminating email-based negotiation and spreadsheet tracking from the process entirely.

RFQ managementVendor scoringPO & approval workflowsBudget enforcementAudit-grade historyMulti-department isolation
Differentiator

End-to-end procurement in one interface — no email threads, no shared spreadsheets, no manual chasing. Every decision is timestamped, attributed, and reportable.

SATE

Software Execution Truth Platform

Enterprise engineering, audit-grade evidence & test intelligence

SATE is a family of three products sharing one doctrine: software must be proven, not described. Whether you need language-agnostic execution certification, autonomous JavaScript/TypeScript test generation and healing, or Laravel-specific causality auditing — each product operates outside your toolchain as a strict, read-only observer that produces independently verifiable evidence.

SATE v2 — L0–L4 layered modelSATE-STE — JS/TS test engineSATE-Laravel — causality auditorLanguage-agnostic observationBlockchain-signed evidenceImmutable run snapshots
Differentiator

Three products. One doctrine. Devtools explain. SATE proves. The only product family that enforces execution truth across JS/TS generation, Laravel causality auditing, and language-agnostic certification — all without touching the system under observation.

"We don't build software for markets we don't understand.
We enter markets, live the problem, then build the answer."
— Dal Dom
4Operating companies
208+AI service components in production
100%Saudi-native by design
Skin in the game

Want to understand what we can build for you?

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