We build, own, and operate software inside the markets we understand. We also build for clients on a commissioned, paid basis, and we welcome that work. When it makes sense for both sides, we can take equity, joint venture, or a co-founder role instead. No stake is required to get started.
What this is not
Most software studios take a brief, quote a price, build something, and hand it over. The relationship ends at delivery. Their incentive is scope completion, not your market success.
We don't work that way. On a paid build, you own the software and we stay accountable for it working in production. When both sides want it, equity, joint venture, or a co-founder role is one model we can take instead of an invoice. Either way, our engineering depth is the same.
Whichever path fits, the work gets the same depth we put into Maktabi, Wudd, ProcureIn, Brotions, SATE, and FleetCheeta.
How we work together
Pick the one that fits. Commissioned builds and consulting are open to everyone. The equity path is for when we believe in the idea and the team enough to come in as partners.
Two straightforward ways to put us to work, no qualification needed.
Tell us what you need and we build it. You own the software, you run it, and we can stay on to support it. Normal, welcome work. We treat your build the way we treat our own products.
Sometimes you need a sounding board, an architecture review, or a second opinion on a hard technical call. We advise, plainly and concretely, on the things we have actually shipped and run.
We build and operate our own portfolio, with several products in production today: Maktabi, Wudd, and Brotions. The same engineers who built them build for you. That is the depth you get.
AI orchestration, multi-tenant SaaS architecture, compliance-grade billing with ZATCA e-invoicing, payment infrastructure, native mobile apps. Capabilities that exist in production, not on a slide.
When we believe in the idea and the team, we get involved for shares: equity, a joint venture, or a co-founder role, building alongside you as long-term partners.
You understand the market, the buyer, the operational failure, and the trust dynamics of the customer. You bring the lived knowledge of the problem, and we bring the engineering. That mix is what makes a partnership work.
The product needs someone who will run it after launch: handle support, sell it, follow up on failures, and stay accountable to customers. On a partnership, that's you, and we build alongside you.
A partnership works best when you're all in on the venture, with your time, reputation, and accountability behind it. On the shares path, that usually includes some form of contribution from both sides.
We come in for shares when the concept is one we believe in and the people are ones we want to build with for the long term. If that's the fit, we get into it with you. If you'd rather just commission the build and own it outright, that's a welcome route too.
What Dal Dom Brings
Every capability below exists in production across our own portfolio. We don't prototype. We deploy.
Multi-tenancy, audit trails, webhook infrastructure, queued job pipelines, role-based access, and zero-downtime deployment patterns, from day one, not retrofitted after product-market fit.
From multi-model reasoning pipelines to adaptive learning engines, prediction models, objection handling systems, and voice/vision processing, we embed AI that does actual work, not demo magic.
ZATCA-compliant e-invoicing, VAT handling, dunning and settlement ledgers, payment gateway integration, and multi-calendar (including Hijri) support: all operational, all tested in production with real customers. Bilingual RTL/LTR interfaces and multi-currency come standard.
Wudd, Brotions, and Maktabi run as native iOS and Android apps that we built and operate. Three shipped apps, live on the Apple App Store and Google Play. FleetCheeta's driver app is in testing. Built in Flutter with offline capability, push notifications, and a shared codebase.
Your product gets built to a provable standard. SATE's verification framework means we can certify that the software does what it claims, not based on documentation, but on execution evidence.
We've launched products, run outreach campaigns, configured payment flows, handled regulatory onboarding, and dealt with the real operational friction of going live. We shorten that path for you.
Getting started
Tell us what you're after. The first few steps are about understanding your goal and agreeing how to work, whether that's a paid build, advice, or a partnership.
A clear description of the problem, who faces it, and what you've done so far. Not a deck. We read everything that comes in and respond within 7 days.
60–90 minutes to understand your goal and see how we can help. You ask us about how we work and what we've built; we ask about the market and the model so we can scope it well. A conversation, not an interrogation.
We spend the time to understand the market and the technical scope so we can quote and plan honestly. We talk to potential customers, review the landscape, and pressure-test the approach, then share what we find with you.
On a paid build, we agree scope, commercial terms, and client-owned IP, clearly, in writing, before the first line of code. On the equity or co-founder path, we define equity split, contribution commitments, decision-making structure, and exit provisions instead. We use straightforward agreements, not 60-page term sheets.
Dal Dom engineers and architects build the product. You run operations, handle customers, and drive the commercial side. We work in parallel, not in sequence. Launch is a shared event, not a handoff.
We don't disappear after launch. On a paid build, we support and iterate under clear commercial terms while you own the software. On the equity or co-founder path, we stay on as co-owners with skin in the outcome. Either way, we keep handling product iterations, scaling infrastructure, and sharing accountability for whether it survives contact with the real market.
What makes the shares path a good fit
These are the things that make us want to come in as partners. They apply only to the shares path. None of them are needed to commission a build or hire us to advise.
A founder with real domain depth. On the shares path, we're drawn to founders who have lived experience in the market they want to build for. You bring the domain knowledge, we bring the engineering, and together that's a strong partnership. If you'd rather commission the build and own it outright, that's always open to you.
A founder who'll run it. A partnership works best when you own the customer relationship after launch and we build alongside you. We have our own portfolio to run, so the shares path is about building with an operator, not becoming one.
A market we can get our heads around. We like to understand a market before we put our own stake into it. If it's new or niche, that's exactly the kind of thing the early conversation is for.
A product where our engineering is the difference. The shares path fits best when we're building the thing that makes the product win, not wrapping someone else's core. What counts as the difference isn't always obvious from the outside, so it's worth talking through early.
Built for you to run, not for resale. Whichever path you choose, we build software you'll run yourself. Commissioned, paid builds are welcome and you own what we build. Equity, joint venture, and co-founder structures are there when both sides want them. The one thing we don't take on is work meant for resale or work that seeds a product competing with anything in our portfolio.
None of this is a hurdle to working with us. Want a paid build you own? Done. Want advice? Done. The shares path is simply where we get personally invested, and the points above are what tend to make that click. If you think your idea and team are the kind we'd want to build with, tell us.
Start the conversation
Use the quote form and select "Build Partnership" as the engagement type. Include:
We don't need an NDA for a first conversation. Just be straight with us about where things actually stand, and we'll be straight with you about how we can help.